The Italian-based Formula 1 team formerly known as Toro Rosso and AlphaTauri has been renamed Visa Cash App RB following a partnership with payment giant Visa.
This marks a significant shift for the Red Bull-owned team, which will unveil its new livery in Las Vegas on February 8. Visa’s collaboration extends to both Red Bull F1 teams, enhancing their global partnership.
READ MORE: Red Bull Ushers in a New Chapter as AlphaTauri Exits Formula 1
After four seasons under the AlphaTauri banner, associated with Red Bull’s fashion line, the team is embracing a new identity and strategy for the 2024 season, driven by changes in senior management and a renewed focus on competitiveness.
Visa’s multi-year agreement includes branding on both Red Bull F1 teams—the championship-winning Milton Keynes-based team and the newly rebranded Italian outfit. The team’s name now also features Cash App, a prominent money application.
The reimagined livery of Visa Cash App RB for the 2024 season will be showcased in Las Vegas on February 8. Daniel Ricciardo and Yuki Tsunoda will continue as the team’s drivers.
Beyond Formula 1, the Visa Cash App RB brand will be associated with Red Bull’s participation in the F1 Academy. This initiative supports the all-female series, which will be part of the F1 race weekend at seven venues this year, with all 10 teams contributing to its success.
“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” said Peter Bayer, Visa Cash App RB’s chief executive who joined the team last season.
2024 F1 car launches
| Team | Date |
| Haas | February 2 |
| Stake | February 5 |
| Williams | February 5 |
| Alpine | February 7 |
| Visa Cash App RB | February 8 |
| Aston Martin | February 12 |
| Ferrari | February 13 |
| Mercedes | February 14 |
| McLaren | February 14 |
| Red Bull | February 15 |
“Faenza [the team’s factory] is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.
“We have a bold vision for the team led by myself and team principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”
For the 2024 F1 season, the Sauber-run team has introduced a new name, transitioning from Alfa Romeo to Stake F1 team. This marks the second team name change in the sport this year.
Pre-season testing is set to commence in Bahrain for a three-day session starting February 21. The first grand prix of the 2024 season will also be held in Bahrain, spanning from Thursday, February 29 to Saturday, March 2.
A fresh chapter for Red Bull’s secondary Formula 1 Team
Originally operating as Toro Rosso until 2019, the team, now known as the former AlphaTauri, has been an integral part of Red Bull’s Formula 1 strategy since its acquisition in 2006. Situated in Faenza, this team has long functioned as a developmental platform for Red Bull’s most promising junior drivers, with notable alumni like Max Verstappen, Sebastian Vettel, and Daniel Ricciardo advancing to the primary Red Bull team.
In recent times, however, the team has transitioned from being merely a junior squad to a role more akin to a partner of the leading Red Bull team. As they enter 2024, there’s a renewed emphasis on elevating their performance, particularly following two underwhelming seasons.
The 2023 season saw the team achieving their lowest points tally in thirteen years, finishing eighth in the Constructors’ Championship only after a late-season surge in performance.
Enhancing their collaboration, the team will now utilise more ‘transferable components’ from Red Bull’s main team in Milton Keynes, as permitted under F1 regulations. Additionally, they are expanding their UK footprint beyond their existing Bicester satellite base to eventually integrate more closely with Red Bull’s primary Milton Keynes facility.
This deepening alliance has drawn criticism from figures like McLaren CEO Zak Brown, who has reiterated his stance against what he perceives as an “A-B team” dynamic and the sharing of parts. He has also voiced concerns about the two Red Bull teams tightening their UK operations.
The Red Bull-owned entities have dismissed these criticisms, maintaining their autonomy even in the cost-cap era of Formula 1.
Following Franz Tost’s departure, Laurent Mekies, formerly with Ferrari and the FIA, steps in as the new team principal. The team, now branded as Visa Cash App RB, also boasts its most seasoned driver lineup to date, with eight-time race winner Daniel Ricciardo, 34, and the increasingly proficient 23-year-old Japanese driver Yuki Tsunoda, entering his fourth season with the team.
Seen in:
